Robert Wiseman Dairies is to acquire the Newlands Farm fresh milk business, including dairies at Pensilva and Okehampton, from Milk Link for £5.5m. Combined, the two businesses sell 32m litres of milk, much of it under The Cornish Dairy, The Devon Dairy and Newlands Farm brands. Wiseman will have the right to use the brands for fresh liquid milk and a spokesman said it planned to exercise that right. But Milk Link will retain the brand names for other dairy products that it might launch in the future. It will also be keeping its 8m-litre bulk milk and cream business based at Okehampton. Will Sanderson, communications manager at Milk Link, said the sale, which is dependent on approval from the Office of Fair Trading, made sense because Milk Link's strategy was to ensure that it was the number one or two player in any market that it operated in.
