Acquisition Resources

Entertainment Rights, the company behind Basil Brush and Postman Pat, is considering the sale of its American children's character assets, Big Idea, as it looks to reduce £107 million worth of debt.Nick Phillips, the new chief executive of the business, believes that selling some of the less profitable areas of the group will enable the company to reduce its debt considerably.Big Idea, the company behind children characters such as Veggie Tales, became part of Entertainment Rights through the acquisition of Classic Media in 2006. The move was an attempt to diversify beyond the pre-school market.