Jewellery business Links of London is to be sold. Founders John Ayrton and Annoushka Ducas have appointed UBS Wealth management to advise on the sale and seek an exit strategy for them. Ayrton and Ducas, who are husband and wife, control two thirds of the business. They hope to receive up to £100m from the sale, in the light of current high levels of interest in the retail sector from private equity. Links of London's EBITDA for last year is estimated at £1.3m on sales of £23m, however the company predicts that figures for this year will increase three-fold due to expansion in North America and Asia and a new flagship store in Sloane Square.