Martin Higginson, the ex-CEO and a major shareholder in Monstermob, the listed UK mobile content company, is open to a trade sale or MBO of all or part of the company. Higginson said, however, "I don't think a trade buyer would pay enough since the parts of the business are effectively worth more than the whole." Since February, the share price has fallen, and the company today has a market cap of £35m. Monstermob retains Investec as its broker. Higginson, who owns 17% of shares and 23-24% counting friends and family, said he would be open to an MBO or trade sale if the price were right. Monstermob has acquired three niche product companies - Mediaprom, Phunky Phones and Unrealmind - since 2004.