Primelocation.com, the UK-based online property agency, is mulling a possible sale or flotation after having received bid approaches. Primelocation.com's shareholders, including Savills and Hamptons, the property agents, are considering an exit. The company's chief executive Ian Springett said shareholders would look to exit their investment at some point. Close Brothers is adviser to Primelocation.com, the item noted. It is known that News Corporation and Daily Mail General Trust (DGMT), the newspaper publishing groups, are keen on buying similar websites. It has emerged that Rightmove.co.uk, Primelocation's UK-based rival, has received more than one bid contract. Rightmove is considering a potential £200m listing in 2006. Primelocation.com is controlled by a real estate consortium. It is thought that Primelocation had £4.7m turnover in 2004, posting a profit of £450k.