Trade Doubler, a Swedish privately-owned online affiliate marketing group, is considering an IPO or sale. Trade Doubler is owned by Towerbrook, a private equity fund formed out of George Soros's fund, Soros Private Equity. Its other shareholders are Arctic Ventures and Prosper Capital. The company had a turnover of approximately 600 Swedish Kronor (GBP 44m) in 2004. Trade Doubler is looking to IPO in the medium term, but could be sold privately if it could get a better valuation for the company. Trade Doubler would be looking for a valuation of between 15 to 25 x recurring profits.