Medal Entertainment & Media has acquired UGD Britannia Music, the CD and DVD direct marketing company, for £1.5m. UGD Britannia has a database of over 5.5 million names and 570,000 email addresses which it uses for its marketing activities. Medal Entertainment & Media (MEM) is a group of companies producing and distributing programmes for television, DVD and video. The group's portfolio includes Scarlet Television and Strawberry Entertainment. Steve Ayres, Chief Executive of MEM, said: "We are very pleased to have completed the acquisition of UGD, which includes some of the UK's best known brands in direct marketing of home entertainment products. This acquisition fits very well with MEM's existing direct marketing business, DDHE, and brings with it a large database of active customers". Medal also stated that UGD's pre-tax losses for the 2005 financial year were due to "one-off reorganisation costs".