Although the emotional attachment that a business owner feels is a very powerful driver when selling, I feel it’s not quite as cut and dried as that.

Yes emotions play a big role, but I think there are a few other things to consider. Telling someone that you sold your business to Warren Buffet certainly generates some social mileage. Maybe it’s got something to do with the fact that an investor as successful as Warren Buffet thought your business worthy of purchase. His statement, although sincere I’m sure, sounds a bit like buttering up to me.

Consider the financial benefits. On a like for like basis Warren Buffet would always be the preferred choice. By selling your business to WB you’d get the money, shares or both in exchange for your beloved venture. You’d also gain an ally in the form of one of the smartest investment strategist in history.

What a great contact to have when you are looking to invest from your newly enlarged bank account.