News reaches us that the ‘financial consumer champion’, Martin Lewis, has sold his Shepherd’s Bush-based MoneySavingExpert.com business for a handy £87 million to none other than the UK’s biggest financial comparison operator, MoneySupermarket.com.
Kudos to Martin for selling the bootstrap operation he started as a one-man-band for £100 in 2003 and which now has 42 employees, generating on average nearly £300,000 each in annual net profit.
According to the MoneySavingExpert website, it prides itself on its independence. “Our ethical stance and Consumer Revenge approach have made [MoneySavingExpert.com] the UK's official No. 1 money site with over 13 million unique users a month”.
On a FAQ page about the purchase, MoneySavingExpert.com says it plans to retain editorial independence. That ought to be taken with a pinch of salt. MoneySuperMarket is a ruthless operator and after shelling out this sizable sum, they might be inclined to immediately rummage through the site to see what can be leveraged to their advantage. Who wouldn’t?
The visitor stats revealed on Martin’s site may be a little outdated – according to Alexa (which can be vaguely accurate sometimes), the website receives 1.1 million unique visitors a day and over 4 million page views. That’s a very targeted advertising property, so there is a possibility that some editorial independence may be granted. For a while. Or at least till the earn-out completes. Lewis is said to be receiving £60 million in cash and up to £27 million on completion of the earn-out in 3 years.
What a profitable company MoneySavingExpert.com is though. It made NPBT of £12.6 million on revenues of £15.8 million in the last financial year. That level of profitability puts many of the other dotcom companies to shame, and the earnings multiple of around 7x looks not a bad buy at all for the financial aggregator.
The business is a well established operating for over 25 years. The business has a reputation for quality and service representing nine premier manufacturers. Supply’s to carpentry and joinery trades (B2B) and the DIY and hobbyists (B2C) markets.
The business is an established and reputable engineering company based in Oxfordshire. Well-spread client base with considerable growth potential. 2,230 ft.² fully equipped workshop, storage and office plus yard and parking.
The business is an award winning business with healthy trading history in prime central trading location in historic North Gloucestershire town, and an excellent net profit to the owner. Very well presented and equipped premises with ample cold stora...
Business Sale Report is your complete solution to finding great acquisition opportunities.
Join over 2,500 people today.
Get news on businesses for sale and companies in administration straight to your inbox