A growing number of larger UK firms are seeking to sell off business units in order to refocus, streamline or raise funds. As this trend gathers pace, smaller buyers are presented with the opportunity to acquire high-value operations through carve-out deals.
Such acquisitions can enable smaller and medium-sized firms to bring in specialist expertise, top-class talent and proven revenue streams, tap into high-level brand prestige and customer bases, expand geographically, diversify operations and, overall, transformatively accelerate their growth strategies. Case study: INEOS - building a chemicals group from corporate carve-outs
INEOS began in 1998 with the acquisition of a former BP chemicals operation in Antwerp from Inspec. Led by Jim Ratcliffe, the management buyout gave the newly formed company an established industrial site, experienced employees and operating cash flow rather than requiring it to build a chemicals business from scratch.
The Antwerp purchase also established a model that INEOS would repeatedly apply: target businesses being sold by larger groups, particularly assets regarded as non-core, and run them as focused, independently accountable operations. Rather than integrating acquisitions into a heavily centralised structure, INEOS organised businesses around distinct product lines, with management teams responsible for their own performance.
In 2001, the company accelerated this strategy through several purchases, including ICI’s Chlor-Chemicals and KLEA operations, Crosfield’s silica business and Dow’s global ethanolamines activities. These transactions added products, customers, technical expertise and geographic reach while creating opportunities to combine complementary plants and supply chains.
The lesson for smaller acquirers is not simply to seek undervalued assets. INEOS combined opportunistic purchasing with clear sector expertise, rapid decision-making and rigorous operational responsibility. Its early acquisitions were valuable because they fitted a coherent industrial strategy and provided platforms from which further deals could be pursued. The result was a repeatable carve-out model that enabled INEOS to grow far faster than organic expansion alone would have allowed.
Also read: How Sir Jim Ratcliffe built INEOS into the UK’s biggest private company
In late 2025, consumer healthcare group Covestus Holdings struck a deal to acquire the Ultradex and Dentyl oral-care brands from listed counterpart Venture Life Group in a deal worth up to £4.5 million.
The deal involved a £3.75 million cash consideration on completion, along with an additional earn-out of up to £750,000 dependent upon the brands hitting agreed trading targets over the next year. During the most recent financial year, the oral care assets generated revenue of £4.3 million and adjusted EBITDA of £400,000.
The deal was backed by private equity firm Maven Capital Partners, which committed up to £15 million to Covestus’ buy and build strategy through its MBO Fund II. Through this strategy, Covestus is seeking to create a scaled platform of specialist healthcare brands that address chronic conditions and preventative health requirements.
The addition of UltraDEX, a clinically supported halitosis treatment range, and leading mouthwash brand Dentyl were described as expanding Covestus’ oral care footprint and strengthening its position in the UK and international markets.
Both of the acquired brands boast extensive distribution networks across major retailers and e-commerce platforms, providing a strong foundation for Covestus to unlock further growth through targeted investment and brand revitalisation.
This opportunity centres around an established UK-based company with a diverse portfolio of heritage brands, catering to both specialist institutional customers and broader consumer markets.
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