Wed, 18 Feb 2026 | ADMINISTRATION
An online cosmetics retailer based in Greater Manchester has filed a notice of intention to appoint administrators as it seeks to protect the business and move forward. Beauty Bay was founded in 1999 by brothers Arron and David Gabbie.
Interpath Advisory has been seeking a buyer for the business, after reportedly being engaged to conduct a strategic review several weeks ago.
Beauty Bay, which is based at Salford’s Exchange Quay scheme and operates exclusively online, sells a wide range of skincare, haircare, makeup and wellness products from an array of global brands.
In the year ending March 31 2024, Beauty Bay Limited reported turnover of £78.1 million, up by 3.4 per cent from £75.5 million a year earlier, while returning to an operating profit of over £1 million, following a £5.5 million loss in 2023.
These improved results came after owners unsuccessfully targeted a sale in 2022, before refocusing its strategy in 2023. This shift was in order for the business to “drive unit economics and profitability at an order level”, rather than “chasing top line turnover with the associated high cost of doing this”, significantly improving profitability.
However, the company has since suffered in the face of the adverse conditions that continue to affect the UK retail space.
In a statement, Beauty Bay said: “Like many other companies operating across the retail space, we’ve been battling hard in the face of strong headwinds over the past 12 months. Cost inflation and fragile consumer confidence have had a heavy impact on consumer spending.”
“Over recent weeks, we’ve been working closely with our stakeholders to find a path forward, including exploring options for sale and investment, with the aim of putting in place a stable financial platform upon which we can continue to build.”
“While we continue to explore the options available to us, we have today taken steps to protect the position of the business as we strive to find a way forward.”
In the company’s latest accounts, its fixed assets were valued at £1.8 million and current assets at approximately £15.9 million, while total equity amounted to around £1.8 million.
Beauty Bay’s administration notice comes just weeks after the collapse of £17.4 million-turnover cosmetics brand Barry M, which was subsequently acquired out of administration by Warpaint London in a £1.4 million deal.
Find out more about the UK's ongoing high insolvency rates
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