Fri, 24 Oct 2025 | BUSINESS NEWS
Data and AI services business Simpsons Associates has secured private equity backing to support the next phase of its growth, including plans to pursue M&A. The York-headquartered business, which has an additional office in Sheffield, helps clients to transform complex data into actionable insights and measurable outcomes.
The company’s services include strategic advice, technical build and managed operations and it works with clients across financial services, policing and blue light services, local and central government, not-for-profit, healthcare and higher education.
Led by Chief Executive Giles Horwood, Chief Financial Officer Rachel Hillman and CRO Darren Moors, Simpsons Associates has a team of more than 100 data and AI professionals.
The company has now partnered with private equity firm Beech Tree, which will provide significant investment to enable it to pursue strategic acquisitions, accelerate organic growth, broaden its service capabilities in emerging technology and expand its sector-specific offerings and products.
Giles Horwood commented: “We've built a strong relationship with the Beech Tree team, and their deep sector knowledge and aligned culture & values, makes them the ideal partner for this next chapter.”
“Our mission is to help organisations in regulated industries design, build, and run trusted data and AI platforms securely that deliver improved decision-making and efficiency. With Beech Tree's backing, we'll continue to invest in new technologies and capabilities to deliver even greater value for our customers."
Adam Rudd, Managing Partner at Beech Tree PE, said: "We've been looking to back a high quality data and AI services partner for some time. Data governance, security, and actionable intelligence are now board-level priorities across every industry, and Simpson Associates is ideally positioned to meet that demand.”
Rudd added that Beech Tree would look to support Simpsons Associates’ “continued growth, both organically and through strategic acquisitions as they help clients harness the full potential of their business."
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