Fri, 03 Jul 2026 | BUSINESS NEWS
Performance marketing agency Connective3 is set to target strategic acquisitions after securing backing from private equity and real assets investment manager Foresight Group. Foresight’s funding will also support a wider growth strategy, including proprietary AI technology investment and international expansion.
Connective3, which employs more than 140 specialists across London, Manchester and Leeds, combines strategy, creative, SEO, paid media, digital PR, content, social, analytics and proprietary AI technology. The company partners with major brands, including Adobe, HSBC and Wren Kitchens.
The company’s proprietary AI platform, C3X, is at the centre of its strategy. The platform connects data, insight and activation across marketing channels, aiming to enable businesses to make faster and more intelligent marketing decisions, identify new growth opportunities and more accurately measure commercial impact.
Foresight’s backing will help Connective3 to continue investing in the platform, while expanding internationally and accelerating its M&A strategy, as it seeks to build a global marketing group positioned to capitalise on the AI era.
Foresight will work in partnership with the company's management team, providing strategic support and access to its wider network, helping Connective3 to execute its growth strategy and capitalise on AI-related opportunities.
Tim Grice, founder and Group Chief Executive at Connective3, said: "Marketing is changing faster than ever. The traditional divide between demand generation and performance marketing is disappearing, and AI is creating an opportunity to connect every part of the customer journey like never before.”
"Our ambition is to build the world's leading Demand + Performance marketing group, combining exceptional talent with proprietary technology to help ambitious businesses grow faster. Foresight shares that vision, and together we're excited about what comes next."
Vin Chinnaraja, Executive Chairman of Connective3, added: "This investment marks the next chapter for Connective3. What Tim and the team have built is a genuinely connected approach to demand and performance, underpinned by proprietary AI, which is rare in this market. Backed by Foresight, we now have the platform and the capital to take that globally."
Foresight Group director Tavia Sparks described Connective3 as “exactly the type of business we look to back at Foresight”, saying the firm had a strong track record, clear growth opportunities and was led by an ambitious management team.
Sparks continued: "The team has developed a differentiated proposition that combines marketing expertise with proprietary technology, and we look forward to supporting the business as it continues to scale through investment in AI, international expansion and strategic acquisitions."
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