Tue, 25 Nov 2025 | BUSINESS SALE
A major egg producer based in the Midlands has been acquired by a Latvian group in a deal supported by a private equity firm. Sunrise Group operates farms in Leicestershire, Norfolk and Shropshire, with a production capacity of more than four million eggs per week.
The family-run group was founded by Tony and Sheila Crawley in the late 1960s and is now led by their sons Phill and Ady Crawley, who will continue to manage the company following the sale.
It has been acquired by Latvian group Agrova International, which has vertically integrated egg operations across Latvia and the Baltic region, in a transaction supported by Accession Capital Partners. The acquisition of Sunrise Group doubles the buyer’s scale and revenues.
In the year to June 30 2025, Sunrise Poultry Farms Limited reported turnover of £33.9 million, up from £31.1 million a year earlier, while increasing its operating profits from around £8.9 million to £10.9 million.
Agrova founder Jurijs AdamoviÄs said: "With Sunrise joining the group, we gain a solid anchor in the UK market and unlock entirely new growth opportunities across Europe."
Sunrise Group Managing Director Phil Crawley said: “When considering the next step for the company, it was vital for us to find a partner who shares our values and long-term vision. We are pleased that Agrova International – a professional, innovation-driven European group with the same focus on quality and sustainability – will lead Sunrise Eggs into its next phase of development. Both Ady and I will continue to lead the business, ensuring continuity for our customers, suppliers, and colleagues”.
Agrova International said that Sunrise UK would serve as the group’s new Western base as it continues its planned expansion across Europe. Advisers on the deal included EY Baltics and Oaklins Latvia.
Reinholds R. Razums, Oaklins Latvia, commented: "This is a strategic and forward-looking step that creates one of the most dynamic and scalable egg and protein platforms in Europe. It clearly shows that Baltic investors can execute complex cross-border M&A deals with ambition and confidence."
Find out more about the UK food and beverage sector's thriving M&A market:
Food & Beverage M&A: Outlook remains strong for buoyant sector
Food & Beverage sector: M&A heats up
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