Tue, 13 Jan 2026 | BUSINESS SALE
Cottons Group, a longstanding accountancy firm based in the Midlands, has been acquired by Oslo-based professional services company VIEW Group. Cottons Group is based in Rugby and provides accounting, tax, payroll and corporate finance services from seven UK locations.
Stockholm-headquartered VIEW Group has acquired 100 per cent of shares in Cottons Group Limited as it seeks to accelerate its expansion in the UK. Following the acquisition, Cottons will continue to operate under its existing brand, with its current leadership and all employees retained.
Cottons Group Managing Partner Will Smart said: "VIEW Group shares our thoughts on where the profession is heading and how technology and insight should be used to support better decisions. That alignment, alongside the investment and support they bring, made this the right step for Cottons Group."
Partner Emma Reid added: "From the outset, it was important to us that any partner shared our vision for the future of the profession. VIEW Group is an AccounTech business, and that strong digital and data-led mindset aligns perfectly with the strategy we have already been driving at Cottons."
"This partnership allows us to accelerate what we are already doing well, using technology to create efficiency, unlock better insights and ultimately deliver a higher-value service to our clients."
The deal follows on from VIEW Group’s earlier UK acquisitions of Accurise and Petticoat Management Team. Following the addition of Cottons Group, VIEW now employs around 190 staff in the UK and serves in excess of 8,000 clients.
VIEW Group Chief Executive John Hugosson said the deal was “an important and highly strategic acquisition” for the group, calling Cottons “a well-established firm with a strong reputation, a broad client base, and an impressive track record of growth.”
Hugosson continued: "By joining forces, we are not only strengthening our presence in the UK, but also creating new opportunities for innovation, collaboration, and value creation for our clients and employees. This acquisition is a key step in our long-term strategy to become a leading provider of financial and business services in the Nordics and UK."
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