Wed, 29 Oct 2025 | BUSINESS SALE
Indoor activity park operator Oxygen Activeplay has acquired the company behind five Ninja Warrior UK sites. The acquisition of Leisure Television Rights Ltd and its sites in Bristol, Liverpool, Teesside, Leeds and Walsall increases Oxygen Activeplay’s portfolio to 18 parks.
The addition of the Ninja Warrior UK brand, which is managed by the UK’s ITV Studios on behalf of Tokyo Broadcasting System Television, brings together two of the UK's leading brands in family-focused indoor leisure.
The five Ninja Warrior UK Adventure Parks will join a portfolio of activity parks and brands which includes ten Oxygen Activeplay parks, RedKangaroo parks in Nottingham and Coventry and Boost Leicester.
The deal follows a period of strong trading for Oxygen Activeplay, which has completed a string of successful acquisitions, opened a new park in Manchester’s MediaCity and saw record-breaking summer sales, with a 30 per cent year-on-year increase in visitors.
Since being acquired by Literacy Capital in 2021, Oxygen Activeplay has expanded through both strategic M&A and new park developments, building a diverse portfolio of parks across the UK.
Oxygen Activeplay Chief Executive Stephen Wilson described the latest deal as a “major step forward” in the firm’s “goal to redefine the indoor leisure sector in the UK.”
He continued: “Ninja Warrior UK Adventure Parks is a well-known and loved brand across the country and perfectly complements our ethos of creating fun and inclusive experiences for families that encourage staying active through play.”
Wilson added that the deal “marks not just an expansion of our footprint, but a deepening of our commitment to bring Activeplay to even more communities across the UK.”
Lou Black, SVP, brand licensing, ITV Studios, said that Oxygen Activeplay’s “reputation for delivering dynamic, people-focused experiences makes them a perfect fit for the brand”.
For businesses seeking to grow through M&A, there are a wide array of financing options beyond the traditional sources
This superb pub and inn offers a unique opportunity to operate a multifaceted business in a charming village setting, complete with a supportive landlord.
LEASEHOLD
Opportunity to acquire a historic 17th-century hotel in Newmarket, featuring 36 en-suite letting rooms and a substantial freehold property positioned prominently on the high street.
FREEHOLD
This landmark live events venue in Rotherham offers a rare opportunity to acquire an exquisitely restored property with high-spec finishes, already generating significant income through forward bookings into 2026.
FREEHOLD
Please choose your settings for this site below. For more information please read our Cookie Policy
These cookies are necessary for our website to function properly and provide you with access to all features.
These are analytics cookies that help us to improve the way our website works.
These are used to improve the functional performance of the website and make it easier for you to use.