Thu, 26 Feb 2026 | BUSINESS SALE
A high end fashion retailer headquartered in the North East of England has been acquired out of administration. Jules B Limited fell into administration earlier this month following several years of escalating challenges.
Incorporated in April 1986 and trading as Jules B since May 1991, the company operated from its store in Jesmond, Newcastle-upon-Tyne and via an online platform. Historically, the company had five retail outlets, with additional stores in Newcastle, Harrogate and Kendal.
However, in the face of challenging trading conditions, Jules B had reduced its store footprint over recent years. The company faced a wide array of financial pressures, particularly following the COVID-19 pandemic, which led to a Company Voluntary Arrangement in 2024.
Despite efforts to streamline the business’ operations and cut costs, it was ultimately unable to meet its ongoing liabilities while maintaining its agreed repayment commitments. Steven Ross and Allan Kelly of FRP Advisory were subsequently appointed as joint administrators on February 17 2026.
Immediately following their appointment, the joint administrators secured a sale of the business and assets in a deal that safeguards 25 jobs and ensures the continuity of the Jules B brand, with the buyer committed to continuing to trade from the Jesmond store and online.
Joint administrator and FRP Advisory partner Steven Ross said: "Jules B is a well-known premium fashion retailer with a long heritage and loyal customer base. Despite efforts to streamline the business and address historic challenges, ongoing pressures in the retail sector meant it was no longer financially sustainable in its current form.”
"We’re pleased to have secured a sale of the business and assets which protects 25 jobs and enables the brand to continue trading. We wish the purchaser every success as they take the business forward."
In Jules B Limited’s accounts for the year to January 30 2024, the company’s fixed assets were valued at £91,000 and current assets at approximately £2 million. However, its total liabilities at the time amounted to £1.6 million.
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