Mon, 12 Jan 2026 | BUSINESS SALE
Accounting firm Cooper Parry has completed its eighth acquisition since partnering with New York-based private equity firm Lee Equity Partners in April 2025. The acquisition of Gem & Co takes Cooper Parry’s pro forma turnover past the £250 million mark, as it continues to progress towards its goal of £600 million in turnover by 2028.
Gem & Co Limited, a South West London-based independent chartered financial planning firm, was founded in 2001 by Managing Director Gareth Rees and is targeting revenues of over £50 million by 2028.
Gareth Rees said that joining East Midlands-based Cooper Parry would accelerate the company’s mission “to bring financial planning to more people and deliver independent, evidence based investment advice with even more pace and precision.”
Rees said that the company’s clients would continue to work with the same trusted team, but “now backed by greater scale, technology and specialist expertise.”
Gem & Co Director Elliott Swatton added that Cooper Parry shares the same commitment to “putting financial planning and great client outcomes at the core of their business."
Dave Kendrick, Managing Director of Cooper Parry Wealth, commented: "What Gareth, Elliott and their team at Gem have created over the last 25 years aligns brilliantly with our vision.”
"We're re-defining the stereotypes of wealth management. This approach is both unique and disruptive, blending personalised advice, operational scale and recurring revenue."
Cooper Parry Chief Executive Ade Cheatham described Gem & Co as a “high quality and super relevant business”.
Cheatham added that the company’s wealth division, Cooper Parry Wealth, was a key part of its journey to build “a single scalable powerhouse” and that he expected the latest acquisition to add “real value to our client-focused vision."
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