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DRP Group, a Worcestershire-headquartered creative communications agency, has acquired a South East-based production company as it seeks to strengthen its global film and animation offering.
Liquona, a video production agency based in Leatherhead, develops craft-led content for brands including PepsiCo, DHL eCommerce and the RIBA (Royal Institute of British Architects). The firm’s team produces live action, animation, virtual reality, 3D photorealistic renders and broadcast content.
The company was founded by Matt Day and Oliver Hall. Day said that the acquisition by DRP Group would enable Liquona “to offer a broader range of services than ever before".
He continued: "While we're now backed up by a phenomenal team and resource, we will keep the independence and agility of the Liquona brand and can maintain the much-valued client relationships that we have built up over the years."
The deal comes during a period of growth for DRP Group, following the opening of Studio Dean Street, the group’s new London headquarters for all of its brands.
DRP Group Chief Executive Dale Parmenter commented: "Liquona is the perfect fit for the group. We instantly recognised there are many synergies that closely align with our 'anything's possible' culture. Its craft-led work and decade-plus of trusted relationships bring real strategic value to our corporate film capability.”
"Joining forces now, as we open Studio Dean Street, strengthens our London presence and propels our continued investment in film and animation as a core part of the group."
The group’s Director of Film Scott Horsfield added that Liquona would bring “creativity, skill and agility that complements what we do across DRPG Film”, while the integration would allow the target company “to scale its capabilities and take on more ambitious projects while keeping the boutique feel that makes the company so effective.”
He continued: "Studio Dean Street perfectly matches this ambition, it's a space where our teams and clients can collaborate, connect, and deliver truly impactful work for some of the world’s most recognisable brands."
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