The most common words that are conjured up in people's minds alongside Intellectual Property, or IP, are patents and protection. To most people, IP = how you protect your invention.
This is a notion that needs to be disabused. In the 21st century, a more important association with IP ought to be ‘value’.
Back in 1997, Marvel Comics, the purveyor of superhero comics, went bankrupt with debts of over $400 million. The ensuing turnaround has become a classic example of repositioning drained, unorganised and diluted IP rights. The owners recognised where the real value lay in the assets and grew this central nugget of the organisation with a long term IP strategy. Marvel has leveraged the value of its superhero characters through a series of highly profitable licensing deals. In 2009, Walt Disney bought the business - essentially the rights to the back catalogue - for an astonishing $4 billion.
Turnkey shopfitting specialists providing a complete package with services including consultation design (2D 3D visualisations and walkthroughs) procurement contract management joinery manufacture and installation of all elements. The company operate...
This well known and successful business, set up over 38 years ago, provides a comprehensive workshop service for motor vehicles/cars and light commercial vehicles and within the busy Surrey and South East region and has been in the current vendor’s o...
LEASEHOLD
The company specialises in producing furniture from a wide array of materials, allowing it to act as a one-stop shop for private and commercial clients. Operating nationally, the company caters to 20 active industrial and commercial clients, all of w...
LEASEHOLD
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