The most common words that are conjured up in people's minds alongside Intellectual Property, or IP, are patents and protection. To most people, IP = how you protect your invention.
This is a notion that needs to be disabused. In the 21st century, a more important association with IP ought to be ‘value’.
Back in 1997, Marvel Comics, the purveyor of superhero comics, went bankrupt with debts of over $400 million. The ensuing turnaround has become a classic example of repositioning drained, unorganised and diluted IP rights. The owners recognised where the real value lay in the assets and grew this central nugget of the organisation with a long term IP strategy. Marvel has leveraged the value of its superhero characters through a series of highly profitable licensing deals. In 2009, Walt Disney bought the business - essentially the rights to the back catalogue - for an astonishing $4 billion.
Focuses on the strategic sourcing of B2B and B2C brands to sell a diverse selection of products, ranging from extremely profitable items, such as watering hoses and accessories, to high-end enterprise computing equipment.
The company manufactures attractive, high-quality worktops from granite, marble and man-made quartz slabs, with additional bathroom, cladding and bespoke products also created to precise customer specifications.
One of the UK’s leading suppliers of Global Certification Forum (GCF) field trials certification, engineering resources and test services. Offers a comprehensive testing programme conducted in both lab and live environments by teams of experienced...
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