Long-haul holiday operator collapses into administration

Independent UK tour operator Travel Day, headquartered in Swindon, has fallen into administration and a buyer is being sought for the business and its assets.

The company specialises in arranging travel to long-haul destinations and traded under a variety of names including Simply Global Travel, Holiday USA, Caribbean Classics, and The Vegas Wedding Company.

Mark Supperstone and Simon Jagger of investment and advisory practice ReSolve have revealed that they have been appointed as joint administrators of Travel Day, with trading ceasing immediately.

In a statement, the administrators said that the effects of the COVID-19 pandemic had posed a number of challenges for the firm. Mark Supperstone commented that he was confident they would succeed in drawing interest from a number of relevant parties when the travel operator hits the open market.

"COVID-19 has been a challenging time for the travel industry and has led to ReSolve spending a significant time working within the sector, helping our clients survive the storm," he said.

"Yet even at the most difficult of times during the pandemic we have consistently succeeded in finding buyers for our clients’ assets and brands. This is due to their strong fundamentals and investors’ understanding that the travel sector will soon again pick up."

Travel operator Travel Day was originally launched in 2005. It specialised in long-haul travel and weddings in destinations such as the Caribbean and the United States, including Las Vegas. In addition, the firm was well known for its high-quality online booking facilities and respected customer service delivered via international call centres.


Read more about COVID-19's impact on the travel industry.

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