Tue, 02 May 2023 | BUSINESS NEWS
Firstborn Group, a lead generation technology company based in Manchester, is set to continue its buy and build growth strategy after securing funding from ThinCats. The company, which is backed by BGF, is also planning to use the funding to leverage its extensive customer database to offer a range of financial services.
Firstborn Group was founded in 2017 as ROI Media and was backed by BGF in 2020. Since then, the company has completed several strategic acquisitions which have enabled rapid growth. It has also amassed a database of over 500,000 customers through which it can directly market products.
Since 2020, the company has integrated four acquisitions: consumer finance platform Raketech; Firstborn Capital; Effective Marketing and Uni Finance. The group will seek to continue this acquisitive growth strategy with the new funding from ThinCats, with several deals said to be in the pipeline.
BGF investor Pinesh Mehta commented: "Firstborn Group continues to go from strength-to-strength as the team delivers against its European growth plans. This latest partnership will galvanise product development and support new strategic acquisitions which have been identified."
A Firstborn Group spokesperson said: "We have already experienced outstanding growth as our customers have seen success in generating quality leads from working with us. With the investment from ThinCats and the backing from our partners at BGF, we will continue to invest in our product development and improve the service we offer to our customers as we continue our growth across Europe.”
ThinCats Business Development director Dave Parr added: "It's fantastic supporting ambitious and growing businesses like Firstborn Group. Management has a clear vision for the future and are implementing an already highly successful growth strategy. Together with the backing of BGF, the business is well positioned to capitalise on a fragmented market in the digital market sectors."
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