Fri, 09 Oct 2015 | BUSINESS SALE
Better Capital, the investment capital company which owns Jaeger is reportedly in discussions regarding a potential sale of the fashion brand.
Sky News has learnt that the firm is in talks with interested partners and has already appointed advisers from AlixPartners to oversee the exploration of a sale.
The insight comes weeks after Jaeger's chief executive, Colin Henry, exited the business, leaving it facing an important trading period without a permanent leader in place. With this in mind and the recent troubles affecting the business, analysts are not expecting the sale to release a huge amount of value from the company.
The news outlet learnt of the talks from a person close to Better Capital, who noted that while a formal auction is not planned, the investment firm is responding to interest. The company has recently looked at offloading other troubled brands, including the luxury yacht-maker Fairline.
Jaeger has been in the process of a turnaround strategy with efforts made to improve its online sales performance and introduce new concept stores as an additional sales strategy, however trading for the firm has remained difficult.
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