Tue, 12 Aug 2025 | BUSINESS SALE
Ebuyer (UK) Limited, an electronics retailer that fell into administration last week, has been acquired by Frasers Group in a pre-pack deal. Ebuyer, which was founded more than 25 years ago, was a major online tech retailer, but had faced growing financial difficulties over recent years.
In accounts for the year to December 31 2023, a year in which Ebuyer was acquired by Realtime Holdings Limited, the company reported turnover of £136.5 million, down from £174.2 million a year earlier, while falling from a post-tax profit of around £104,000 to a loss of close to £1.4 million.
At the time, directors stated that the “market for electrical products and components declined further” during the year, which it partly attributed to declining discretionary spending amid inflationary issues and the UK’s credit crunch, resulting in the 22 per cent drop in turnover.
Despite initiating cost reduction and efficiency plans in order to improve short and long-term profitability, including significant staff layoffs, the company continued to struggle financially and was hit by a winding-up petition filed by landlord Urban Logistics Acquisitions 6 Ltd over unpaid rent.
Tony Wright and Alistair Massey of FRP Advisory were appointed as joint administrators of the company on August 8, securing a sale of the business to Mike Ashley's Frasers Group. Following the sale, the Ebuyer website now links to the group's Studio Retail business.
Joint administrator and FRP Advisory partner Tony Wright said: "Frasers Group has an established record of successfully taking retail brands forward and unlocking their potential. Ebuyer is a recognised name in the consumer technology space, and this transaction provides a platform it can use to re establish its position as one of the UK's largest PC components retailers."
In the company’s 2023 accounts, its fixed assets were valued at around £746,000 and current assets at £34.3 million, with net assets of £7.8 million.
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