Millennial fashion retailer Missguided mulling a sale

Female fashion retailer Missguided is considering a sale or a stock market listing as it eyes an aggressive expansion strategy.

Sky News reported that the retailer has called in Rothschild for guidance and could be looking to bring in outside investors by 2018 or 2019.

Missguided, also in the news for being named in a Sky News investigation into real animal fur being sold as fake, was founded by Nitin Passi in 2009 and creates clothes “designed by in-house talent that's made to equip millennial women with the fashion they need for all elements of their life”.

If it floats, the company would be listed alongside competitors including Asos and Boohoo.

Sky said while Missguided’s sales in the 12 months to March 2015 were £117 million, they are understood to have “grown considerably” since then.

As well as its online operation the firm has a physical store at the Westfield shopping centre in Stratford, London, and is embarking on an ambitious international expansion plan.

Missguided, alongside House of Fraser, was recently named in an investigation into real animal fur being sold as fake on British high streets, despite both retailers having fur-free policies.

In a statement Missguided said: “Missguided does not condone the use of fur in any of its products and is investigating the issue raised by Sky. The items referenced in the article have been removed from sale.”

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