Tue, 22 Jun 2021 | BUSINESS SALE
Leisure Escapes, a holiday park company based in West Wales, has acquired the Caerfelin Holiday Park in Aberporth, as the wave of M&A in the UK’s domestic travel market continues. Leisure Escapes’ acquisition of the park was supported by a seven-figure HSBC UK funding package.
The 11-acre Caerfelin park has 100 holiday home caravans and is set in a woodland valley, a five-minute walk from the seaside village of Aberpoth. The area is popular for water sports such as surfing and kayaking, as well as coastal and countryside walks. The park operates from mid-March to the end of October and has been owned by Sheila and Glyn Bright since 1998.
Leisure Escapes is also a family run business and has been operating since opening its first site, the Pencnwc Holiday Park in Newquay, in 1969. Caerfelin will be the firm’s third location, with HSBC UK also having supported the acquisition of its second site, the New Minerton Leisure Park in Tenby, in 2010.
Leisure Escapes Director Tomas Davies commented: “The last year has been extremely turbulent for the hospitality and tourism industry so acquiring our third park, with the support of HSBC UK led by relationship director, Simon Williams, underlines our commitment to providing high quality accommodation and facilities for our guests.”
“As a family tourism business, the plan to purchase Caerfelin Holiday Park has been in the pipeline for a few months. We were grateful to be assisted by the Wales corporate team at HSBC UK and look forward to continuing our relationship, as well as playing our part in regenerating the Welsh economy in a post-COVID climate.”
HSBC UK Head of Corporate Banking Wales Warren Lewis added: "Not only will this deal continue Leisure Escapes’ growth in West Wales, it also supports the local economy of the area thanks to the influx of visitors holidaying once more.”
"We've supported the team for a number of years and look forward to continuing our relationship during an exciting time for Leisure Escapes as the business grows to meet demand.”
COVID-19 travel restrictions are set to see the UK’s domestic travel sector experience a booming summer as Britons are forced to holiday closer to home. This in turn has been driving M&A in the sector, as bigger operators and private equity firms look to tap in growing revenues and smaller site owners seek to cash in while demand is high.
Read more about the M&A impact of the UK's staycation summer.
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