For online enterprises everywhere, business is booming. With bricks and mortar stores and high streets around the UK in somewhat of a hiatus as they transform into more appealing prospects for shoppers, consumers are spending more online and are increasingly comfortable with doing so. With this comfort comes a greater level of understanding and expertise among consumers. Generation Z and Millennial consumers, in particular, know what they want and they know how to use technology to help them find it.
The real challenge of online businesses is to keep up with the fast-evolving consumer demand for tools, usually in the form of apps, to help them get the best online consumer experience possible. Buying an app company that owns the IP for an app-based tool that can enhance customer experience is an increasingly popular solution for many business owners who want to keep up with the competition. User experience is an important factor to consider, and if a small app-based business is offering something special from a UX perspective, acquiring that small business can be a smart move.
Deloitte’s recent E-commerce M&A Review talked about this trend in detail, stating: “Compared to developing a proprietary solution in-house, acquiring or investing in target companies with a proven solution to improve customer experience is often a more efficient way to achieve strategic objectives.”
Ecommerce app market booming
And it’s not just in ecommerce where apps are taking over
Recent app deals - Case studies
What to consider when buying an app business
Leading provider of traffic management and car parking solutions including valet parking car park management and enforcement traffic management consultancy cash and audit services and counter-terrorism systems. Serving static venues and mobile and gr...
Based in the North of England, Delta has a history stretching back 100+ years. It operates from 85,000 sq. ft leasehold premises housing office and fabrication facilities. Proposals need to be issued by no later than 5pm (GMT) on 27 May 2022 wit...
This well-established company has a significant presence and an enviable reputation in this niche market. The company is privately owned and independent, acting as a distributor for many leading brands and manufacturers, in addition to own range of p...
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