For online enterprises everywhere, business is booming. With bricks and mortar stores and high streets around the UK in somewhat of a hiatus as they transform into more appealing prospects for shoppers, consumers are spending more online and are increasingly comfortable with doing so. With this comfort comes a greater level of understanding and expertise among consumers. Generation Z and Millennial consumers, in particular, know what they want and they know how to use technology to help them find it.
The real challenge of online businesses is to keep up with the fast-evolving consumer demand for tools, usually in the form of apps, to help them get the best online consumer experience possible. Buying an app company that owns the IP for an app-based tool that can enhance customer experience is an increasingly popular solution for many business owners who want to keep up with the competition. User experience is an important factor to consider, and if a small app-based business is offering something special from a UX perspective, acquiring that small business can be a smart move.
Deloitte’s recent E-commerce M&A Review talked about this trend in detail, stating: “Compared to developing a proprietary solution in-house, acquiring or investing in target companies with a proven solution to improve customer experience is often a more efficient way to achieve strategic objectives.”
Ecommerce app market booming
And it’s not just in ecommerce where apps are taking over
Recent app deals - Case studies
What to consider when buying an app business
Highly profitable and long established retailer with turnover of £10m. Scalable business model with detailed growth expansion plan.
Children's Day Nursery located in Essex. Leasehold opportunity. Good Ofsted rating. Established for 4 years in a highly sought-after residential area.
Provides a comprehensive range of M&E installation services, including design of electrical data security, plumbing, heating, ventilation, air conditioning (HVAC) systems, fire alarms and maintenance.
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