There are a wide range of motivations for taking over another business. You may buy a business because you want to add market share or expand your geographical reach. Perhaps you want to create synergies or achieve cost savings, or quickly double the size of your customer base.
Whatever your reasons for buying a business, your desired outcome is likely to be to add value and make the business more successful than it was before the acquisition. And this applies whether you’ve merged the target business with your existing enterprise, or whether you’re running it as a business in its own right.
So, after you’ve completed an acquisition and you’ve been running your business for a while, how do you measure success? Is it just about turnover and profit, or is there more to it than that? And how can you measure whether you’ve successfully integrated a business with another? Here’s our guide.
Why is measuring M&A success tricky?
Key ways to accurately measure deal success
This is a distribution, freight, and logistics business based in the East of England; it is now on the market.
An opportunity has arisen to acquire a company that offers design and installation services alongside planned preventative and reactive maintenance/repair.
An opportunity has arisen to acquire a business that specialises in the manufacture of high-quality conveyors and mechanical handling equipment.
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