There are a wide range of motivations for taking over another business. You may buy a business because you want to add market share or expand your geographical reach. Perhaps you want to create synergies or achieve cost savings, or quickly double the size of your customer base.
Whatever your reasons for buying a business, your desired outcome is likely to be to add value and make the business more successful than it was before the acquisition. And this applies whether you’ve merged the target business with your existing enterprise, or whether you’re running it as a business in its own right.
So, after you’ve completed an acquisition and you’ve been running your business for a while, how do you measure success? Is it just about turnover and profit, or is there more to it than that? And how can you measure whether you’ve successfully integrated a business with another? Here’s our guide.
Why is measuring M&A success tricky?
Key ways to accurately measure deal success
This is an ideal expansion opportunity for an existing operator to acquire a long-established and reputable building firm located in an affluent area of West Sussex with a good commercial and domestic client base.
A successful and respected business operating for over 30 years. Provides a comprehensive range of digital marketing services, including brand design, content production and web development. Operates exclusively within the B2B market.
Designs and manufactures high-quality beauty and spa products, own-brand false eyelashes, cosmetics bags, stuffed toys, and many other bespoke goods.
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