Thu, 29 Sep 2016 | ADMINISTRATION
British Home Stores (BHS), which was wound down in June, is set to relaunch as an online only company after a buyer purchased its online assets.
BHS went into administration in April last year after failing to get customers into its stores. Now, after successfully securing a buyer for its online properties, the website is set to relaunch today, Thursday 29 September.
The Al Mana group which represents a number of high-profile brands such as Zara, Armani Exchange, United Colors of Benetton and Reebok, purchased BHS.com, the international franchise of BHS as well as the BHS brand.
The new BHS online will focus on offering lighting and home furnishings initially, as this provided over 50 per cent of BHS’s online revenue before it closed down earlier in the year. It plans to add new products including kitchenware and eventually clothes.
At the time BHS went into administration, the online business was both profitable and growing. The Al Mana Group, as a result of this, has retained 84 employees that had previously dealt with the online side of BHS and will be based in London. This includes David Anderson, managing director of BHS International, Sara Bradley, buying director and Dave West, head of creative.
David Anderson, who will be overseeing the UK online business, says of the relaunch of bhs.com: “We are thrilled to be relaunching this iconic brand back into the UK. It had a loyal customer base with around 1.2 million British shoppers who bought from us online, and for our relaunch we have managed to secure many of the products they liked the most.
“So although we are starting again in the UK, we have a number of advantages over a typical start-up. We are nimble and efficient, but with a great brand, strong customer base and a proven and dedicated team.”
Read more on the BHS administration story [url=http://www.business-sale.com/news/article/bhs-collapses-into-administration-an-inevitable-outcome-38274.htmlhere[/url]
Find online businesses for sale in the UK
This well-established scrap vehicle yard in Essex offers a unique opportunity to acquire a business with a significant stock of decommissioned parts and panels, alongside essential equipment such as forklifts and heavy demolition plant.
Opportunity to acquire a well-established engineering product and equipment distributor located in the heart of the West Midlands.
Presenting an exceptional opportunity to acquire a well-established specialist joinery business located in Southport, Merseyside.
Please choose your settings for this site below. For more information please read our Cookie Policy
These cookies are necessary for our website to function properly and provide you with access to all features.
These are analytics cookies that help us to improve the way our website works.
These are used to improve the functional performance of the website and make it easier for you to use.