BHS 'reborn' as online only business, BHS digital

Thu, 29 Sep 2016 | ADMINISTRATION

British Home Stores (BHS), which was wound down in June, is set to relaunch as an online only company after a buyer purchased its online assets.

BHS went into administration in April last year after failing to get customers into its stores. Now, after successfully securing a buyer for its online properties, the website is set to relaunch today, Thursday 29 September.

The Al Mana group which represents a number of high-profile brands such as Zara, Armani Exchange, United Colors of Benetton and Reebok, purchased BHS.com, the international franchise of BHS as well as the BHS brand.

The new BHS online will focus on offering lighting and home furnishings initially, as this provided over 50 per cent of BHS’s online revenue before it closed down earlier in the year. It plans to add new products including kitchenware and eventually clothes.

At the time BHS went into administration, the online business was both profitable and growing. The Al Mana Group, as a result of this, has retained 84 employees that had previously dealt with the online side of BHS and will be based in London. This includes David Anderson, managing director of BHS International, Sara Bradley, buying director and Dave West, head of creative.

David Anderson, who will be overseeing the UK online business, says of the relaunch of bhs.com: “We are thrilled to be relaunching this iconic brand back into the UK. It had a loyal customer base with around 1.2 million British shoppers who bought from us online, and for our relaunch we have managed to secure many of the products they liked the most.

“So although we are starting again in the UK, we have a number of advantages over a typical start-up. We are nimble and efficient, but with a great brand, strong customer base and a proven and dedicated team.”

Read more on the BHS administration story [url=http://www.business-sale.com/news/article/bhs-collapses-into-administration-an-inevitable-outcome-38274.htmlhere[/url]


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