Tue, 01 Mar 2016 | ADMINISTRATION
A Brighton-based company, which is currently in liquidation, has been fined a record £350,000 after the distressed business made a "staggering" 46 million cold calls using automation software.
Prodigal Ltd, a spam operation set up in 2014 and run by Louis Kidd from a residential property until July 2015, has already been placed into voluntary liquidation and ceased trading.
More than 1,000 people registered complaints to the Information Commissioner’s Office (ICO) about the nuisance calls, which were automated to play recorded messages about PPI claims.
The Claims Management Regulator (CMR) said the cold-calling was "deliberate and sustained”. However, even the ICO, which fined Prodial Ltd, does not expect to see the fine paid in full.
Christopher Graham, the Information Commissioner, said: “This is one of the worst cases of cold calling we have ever come across. The volume of calls made in just a few months was staggering.
“This was a company that knew it was breaking the law. A company director admitted that once the ICO became involved, the company shut down.”
The ICO is currently working alongside liquidators to recover as much of the fine as possible.
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