Pie manufacturer enters administration after six decades

Alsager-based pie and sausage roll manufacturer Freshpack Ltd has appointed administrators after more than six decades in the industry.

According to the family-owned firm, which is based in the Excalibur Industrial Estate, the decision follows a difficult period of trading but has still left the company in an attractive position for potential buyers.

Matt Dunham, of Dunham Dead Advisory, has been appointed administrator for the company, and has suggested that the sale of the business would present an ideal opportunity for any other manufacturer looking to expand their operations.

"Freshpack operates a fully-equipped modern factory with a long-standing, skilled workforce and benefits from an established customer network," Mr Dunham said. "This provides a great opportunity for another manufacturer to extend their production facilities, develop new product lines and expand into new areas of the market."

According to the administrators, the company is now in negotiation with suppliers and customers to ensure that all its operations continue to run smoothly while the administration and sales process goes ahead.

Additionally, Sara Williams, chief executive at the Staffordshire Chambers of Commerce, has stated that the all affected staff will be provided with support.

She said: "It is always a sad day when any local business goes into administration, especially one which has been in business for over 50 years."

Founded in 1952, Freshpack Ltd supplied frozen pastry products, snacks and ready meals to frozen food firms and discount shops around the country. The technology used to conserve and package the food includes some of the latest packing technology, including fully-automated puff pastry production.

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