Wed, 26 May 2010 | BUSINESS SALE
Brewing giant Anheuser-Busch InBev is taking steps to dispose of most of its UK beers. The brands for sale are Flowers, Boddingtons and Bass Ale.
Bass Ale, which was established in 1777, has lost its appeal with drinkers and has also suffered from a lack of marketing, while its owner has given most attention to its global lagers.
Bass Ale, once a popular choice for beer drinkers in Britain, has been placed on the block with a price tag of only £10 million to £15 million. The sale does not include the trademark and the international rights, as it remains very popular in the US.
Boddingtons, once a major part of the old Whitbread Beer Company, has likewise declined in market share over recent years, and under Inbev's ownership, since the Manchester-based Strangeway brewery closed in 2005, where it had been brewed since the 18th century.
Marston's now brews Bass under contract, while Boddingtons is also brewed under contract by Hydes.
AB Inbev may find it hard to find a buyer for the beverage brands, despite their historical appeal. Rivals such as Marston's, Molson Coors, Wells & Youngs, and C&C Group have decided not to put in bids, according to reports.
AB Inbev plans to focus its energy on Budweiser, Beck's and Stella Artois.
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