Wed, 19 Mar 2025 | BUSINESS SALE
Leeds and Geneva-based specialist sports brand agency, WORKS, has been acquired by Melbourne-based Champion Data, a sports data, broadcast design and technology company.
Founded in 1989, WORKS has a client list of sporting organisations and federations delivering branding solutions for names such as FIFA, FIBA, IOC and UEFA. These cover football, basketball, the Olympics and football again respectively.
The agency offers brand identity development, event branding roll-out, broadcast and motion design, and has worked on more than 420 global events, including World Cups and European finals.
According to WORKS it builds “brand stories, providing innovative sports brand solutions that work for a modern world and leave lasting memories. We pioneer in creating smart brand marketing tools ensuring creativity and consistency”.
Champion Data provides data-driven insights with “high-tech speed and precision by collaborating closely with sporting organisations, clubs, broadcasters, sponsors, and digital and media content providers for seamless, elite performance”.
The deal is designed to bring together expertise in data analytics, broadcast graphics, and creative design to deliver and enhance next-generation solutions for sport globally.
WORKS will complement Champion Data’s expertise in live sports data integration and advanced broadcast solutions.
Champion’s Data said the acquisition would strengthen its commitment to delivering sports presentation services, from on-screen live data visualisation to stadium and event branding.
Chris Hume, executive director of Champion Data, said: “WORKS is a global leader in brand identity and design for the biggest names in sport. We are thrilled to welcome them to the Champion Data team. This acquisition is a natural fit – our complementary skills, services, and global reach will enable us to continue to deliver even greater value for our partners.”
He added that the power of sport is enormous. “Inspired design, exceptional tech and data delivered at speed underpin the fabric of great storytelling,” he said.
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