Wed, 02 Apr 2025 | BUSINESS SALE
CheckFire Group, the South Wales-based fire safety equipment supplier, has bought Chesterfield-based PJ Fire.
This acquisition secures the manufacturing future of PJ Fire’s hugely successful CO2 renovated and remanufactured products, and helps support CheckFire’s business in the North.
PJ Fire was founded in 2007 and now employs a team of 50, supplying fire extinguishers and ancillaries such as fire blankets and instruction signs.
Peter Cowley, owner and founder of PJ Fire, said: “The sale of the business marks the culmination of many years of hard work, and I am delighted with this next step. My mission has always been to provide the highest levels of support to our valued customer base."
He said CheckFire has been one of its longest-standing partnerships, and is renowned for its unmatched commitment to product excellence and exceptional customer service.
"When considering a sale, I sought honesty, integrity, and professionalism – qualities I found in CheckFire. Knowing that I’m passing the reins into safe hands gives me confidence that the business will continue to thrive and embark on an exciting and secure future," Cowley said.
CheckFire was established in 1975 and supplies the "dependable" Commander and CommanderEDGE fire extinguishers and ancillaries like fire extinguisher cabinets. It has a turnover of around £33 million.
Cameron Robins, managing director of CheckFire, added: “We are thrilled to announce the acquisition of PJ Fire, a long-term, truly strategic partner to CheckFire. We feel privileged to become the custodians of Mr Cowley’s legacy and reputation in the sector and delighted to have enabled his well-deserved retirement. This significant milestone in our partnership is allowing us to secure PJ Fire’s excellent range of products and services while leveraging CheckFire’s resources to unlock new opportunities. Our goals are clear: to safeguard the trading legacy of the PJ Fire brand, bolster its product offering for customers and strengthen our shared commitment to British manufacturing. This is an exciting step forward for both businesses, and I’m really excited about the opportunities it presents for PJ Fire’s future and its dedicated team.”
CheckFire’s director of projects, Daniel Robins, who is taking the helm at PJ Fire, said: “Our two businesses have a significant amount of common DNA, at our core we have deep-seated family values, and both have a passion for the environment and a sustainable approach to business. PJ Fire’s innovative CO2 range, including renovated and remanufactured models, is a fantastic set of products."
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