Fri, 27 Dec 2024 | BUSINESS SALE
COH Sports has bought Blades Leisure Limited, the parent company of Championship football club Sheffield United.
COH, led by Steven Rosen, the founder and chairman of Resilience Capital Partners, and Helmy Eltoukhy, co-founder and chairman of biotech Guardant Health, was established to invest in sporting opportunities.
It has bought 100 per cent of the share capital of Blades Leisure from United World Holdings which has been involved in the club since 2013 and took full ownership in 2019.
As well as purchasing the football club which competes currently in the second level of English football just below the Premier League, the deal also includes Sheffield United Women, SUFC Hotel Ltd and all real estate. Rosen and Eltoukhy will join the board of the Club as co-chairmen with immediate effect.
The new ownership said they support the current management team including chief executive Stephen Bettis and first-team manager Chris Wilder.
In a statement Steven Rosen and Helmy Eltoukhy said: 'We are honoured and humbled to become the new owners of this historic football club. We are excited to embark on this journey and our work begins today to deliver long-term success for Sheffield United over a sustained period of time. Like all Blades fans we want to see the Club competing in the top-flight of English football consistently, not just on a one-off basis, and we have been encouraged by the strong start to this season.'
Indeed, as of Christmas Day, 2024 Sheffield United were top of the Championship league table.
Prince Abdullah bin Mosa'ad's United World Group said the negotiations had lasted months and were challenging. "We wish the new owners every success in leading United to the Premier League and beyond," he said. "While the club has experienced ups and downs on the pitch in recent years, we leave the Lane knowing that the club has never been stronger than it is right now. Our investments in the Academy and young talent have all come together this season. Our revenues have increased 10-fold and all of our real estate assets are under the Club's umbrella. Less apparent to fans but vitally important for the future of the Club are the investments we have made in fixed assets."
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