Fri, 28 Feb 2025 | BUSINESS SALE
Private equity-backed accountancy group Cooper Parry has bought a London-based digital consultancy, marking its 12th deal in the last 22 months.
It has snapped up marketing cloud intelligence specialist Front Foot, which has provided AI-powered marketing intelligence to a full spectrum of clients, from global marketing agencies to multi-national enterprises, ecommerce, publishers, government, retailers, SMBs and independent digital agencies. It was founded in 2017 by Christian Osborne and Sam Eaton, who will now both join Cooper Parry as data and intelligence directors.
The deal unites the London-based consultancy with recent acquisitions Cloud Orca and MacroFin, which was its 11th acquisition last October. MacroFin is a NetSuite-certified ERP consultancy specialising in the implementation of NetSuite products and other support packages. It is co-located in London, Manchester and the Philippines.
Cooper Parry styles itself as the 'Rebels of Accountancy,' being 'all about superfast, sustainable, and entrepreneurial growth.' The £180 million turnover business has over 1,400 employees working out of 12 UK offices.
Its services include audit, tax, wealth management, business services & outsourcing, business law, Salesforce solutions and deals. It covers a range of industries from tech to retail & consumer, financial services, professional services, creative & media, construction, property & real estate.
Back in December 2024 New York-based Lee Equity Partners succeeded Waterland Private Equity as Cooper Parry's capital partner. It was described as a 'monumental milestone' and 'one of the largest deals of its kind in the global accountancy market'.
Ed Rowland, head of CP Digital, said the Front Foot deal further strengthens CP's suite of digital business. He called Front Foot 'best-in-class'.
"Bringing Front Foot into the CP Digital family is a brilliant fit – strategically and culturally. Christian and Sam have built an outstanding reputation. Their data and marketing intelligence specialism perfectly complements our existing Cloud Orca (Salesforce) and MacroFin (NetSuite) businesses," he said.
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