Game Digital acquires games events organiser

Mon, 02 Mar 2015 | BUSINESS SALE

High street retailer Game Digital has acquired the games events organiser Multiplay (UK) in a deal worth £20 million.

Based in Southampton, Multiplay was set up in 1997 and organises events and offers gaming services for some of the biggest names in the industry. It has arranged over 150 gaming events across the UK and internationally, which includes its flagship Insomnia festival, which last year saw 67,000 attendees. Additionally, the Insomnia website saw 1.4 million users logging on and 45 million media impressions via YouTube, Twitch and Flickr.

Game Retail chief executive said of the acquisition: “The world of live events, eSports and multiplayer gaming is growing rapidly and one we have been looking to enter for some time," he said. "By acquiring Multiplay we are benefiting from nearly two decades of experience, during which time Multiplay has built an exceptional reputation and leading position in its markets."

“Multiplay has a great management team and a fantastic culture - their passion and enthusiasm for games is infectious.”

The £20 million deal will mean that Game Digital will acquire Multiplay's entire issued share capital, with £12.6 million paid in cash and the final £7.4 million to be paid in deferred cash and shares over three years.

Craig Fletcher, Multiplay's chief executive and founder, will retain his position in charge of the firm as well as its 50 members of staff.
Related information:
Expanding your business via M&A and organic growth

Share this article

Latest Businesses for Sale

High-Technology Business
UK Wide

Focused on advances in energy storage, energy harvesting motor and drive systems and software. Several projects are approaching proof-of-concept stage and will be ready for commercialisation in the near future. Driven by a highly experienced and qual...

Asking Price: Offers Invited
Turnover: £5,000,000


Distributor of Powered Lift Platforms
UK Wide

Specialises in the supply, installation and servicing of industry-leading, mainly pneumatically operated personnel lifting equipment for the industrial and transport sectors. Operates directly as the sole UK and Ireland distributor for an internation...

Asking Price: Offers Invited
Turnover: £1,000,000


Technology Company with Unique Reusable Core Business for the Newspaper Trade (Fast Sale)
South East, UK

Interested parties are required to submit an expression of interest by 5pm on Tuesday 30th July 2019 with offers to be provided by 3pm on Thursday 1st August 2019. An opportunity exists to acquire the business and assets of this division of a highly...

Asking Price: Offers Invited
Turnover: £300k - £1m

View more businesses for sale

News Search

Latest News


Award-winning American diner put up for sale | BUSINESS SALE

An award-winning 50s-style American diner in Albert Village,...


Ayr Artwork firm goes into administration | BUSINESS SALE

The Steve Brown art company has announced that it has entere...


Outdoor activity centre completes MBO | BUSINESS SALE

An outdoor water activity centre has been successfully sold ...

Free guide: 10 Biggest Buyer Mistakes

Sign up to receive our acquisition alert emails to get your FREE guide


Related News


Game plans return to London stock market | BUSINESS NEWS

Game Digital is planning a return to the London Stock Exchan...

Want access to the latest businesses for sale?

Business Sale Report is your complete solution to finding great acquisition opportunities.

Join today to receive:

  • Comprehensive range of businesses for sale
  • Make direct contact with business sellers or their intermediaries
  • Access to all UK administrations, liquidations and winding-up petitions
  • Daily email alerts for the latest businesses for sale & distressed notifications
  • Business Sale Report publication posted to you every month
  • Advertise your acquisition requirements on our "business wanted" section

All this and much more, including the latest M&A news and exclusive resources