Tue, 12 Sep 2023 | BUSINESS SALE
Huddled Group has acquired the UK trading assets and stock of Motatos, following the company's decision to exit the UK market. Swedish-based D2C (direct-to-consumer) e-commerce retailer Matsmart-Motatos has decided to exit the UK with immediate effect in order to focus on its core markets in the DACH and Nordic regions.
Motatos is dedicated to tackling global food waste and sells food and other consumer products that are at risk of being wasted at discounted prices. The firm launched in the UK in June 2022 and generated a strong position in the market, with around 10,000 new customers signed up each month and over 1,000 tonnes of food and consumer products recirculated alongside its customers and suppliers.
Huddled Group, the owner of Discount Dragon, has acquired the firm’s UK business for an undisclosed sum. The acquisition is seen as complementary to the Discount Dragon brand, which also sells short-dated or surplus stock.
Describing the businesses as a “natural fit”, Huddled Group Chairman Martin Higginson said: "At a time when consumers are struggling with the cost of living and looking to seek better value, we believe we are well positioned to offer everyday essentials at heavily discounted prices to the mass market."
Motatos Chief Executive Peter Beckius added: "As a zero waste business, it is of course important to us to make sure that the food and household products we have in stock will not be discarded, but find their way to the market and eventually peoples' homes.”
"We also leave hoping that the UK food sector will keep working towards zero waste. It is an important battle to win, for the planet and for peoples' wallets."
Read about M&A trends in the online businesses sector
Find out the latest on retail M&A
This is a superb opportunity to acquire a well-established retailer of blinds and soft furnishings based in Banbury, Oxfordshire. The business is available on a leasehold basis.
LEASEHOLD
Well established business with good reputation throughout local area and further a field. Very spacious premises are ideal for display.
LEASEHOLD
Tastefully organised business premises with a selection of showrooms on ground floor level together with a spacious office. Below are storerooms with a strongroom, toilet and kitchenette.
LEASEHOLD
Please choose your settings for this site below. For more information please read our Cookie Policy
These cookies are necessary for our website to function properly and provide you with access to all features.
These are analytics cookies that help us to improve the way our website works.
These are used to improve the functional performance of the website and make it easier for you to use.