Wed, 30 Apr 2025 | BUSINESS SALE
Liverpool-based employer brand agency, which is behind creative strategies for blue-chip brands such as Nike, Apple and Microsoft, has snapped up Sydney-based agency Eloquent, as part of its international expansion.
Eloquent is a Sydney-based branding agency with a strong reputation for clarity-driven brand strategy and creative execution. Its employer branding practice has delivered work for leading Australian and international organisations, "helping them define their purpose, amplify their voice, and connect with the people who make the difference."
Mark Hardwicke, chief executive of Human Magic, said: "We're building something rare - a truly global employer brand agency that leads with insight, delivers with heart, and is fearless in pushing creative boundaries. Australia is a sophisticated, talent-rich market, and Eloquent's team brings the human energy and expertise we look for in our own team. Whilst this opens up a new region for us, this deal is really about people, values and ambition. It's the first of many acquisitions that are currently in process. We're building a highly-scaled global agency with local roots where it matters most to our customers."
Through the acquisition, Human Magic gains a respected team of employer brand specialists in the APAC region, enhancing its ability to serve global clients with local depth and cultural intelligence.
The newly combined team will collaborate on existing and new accounts across consumer, tech, retail, life sciences, and financial services.
Eloquent founder Sean Withford added: "Human Magic brings a boldness and authenticity to employer branding that’s incredibly exciting. Our team is thrilled to join forces because we've admired Human Magic's work from afar. They have this burning passion to deliver stand-out work for their clients and it’s backed up by a well-respected high-performance team. Together, we are going to create something genuinely world-class for clients here in APAC and across the world."
Find out more about how UK dealmakers are feeling
The company is a highly regarded, independent provider of accounts payable (AP) and VAT recovery audit services for public- and private-sector clients based across the UK.
This well-established East Anglia-based practice offers a solid foundation with a high proportion of limited company clients and significant potential for growth through the introduction of additional services.
Well established for over 35 years, this Scottish-based practice offers a solid client base with a high proportion of limited company clients, providing a strong foundation for future growth.
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