Tue, 03 Jun 2025 | BUSINESS SALE
Rix Group has bolstered its operations in the holiday home space after acquiring the intellectual property of a former leisure home manufacturer that fell into administration earlier this year.
Atlas Leisure Homes, an East Yorkshire caravan manufacturer with a history dating back more than 50 years, fell into administration in March 2025 amid falling demand for caravans and holiday homes, as well as rising manufacturing costs.
The company’s model designs and name, along with some plant and equipment, have now been acquired by fellow Hull-based business Rix Group, a 150-year-old family-owned group that has diverse operations spanning markets including fuel distribution, shipping, manufacturing and property.
The acquisition of Atlas Leisure’s IP builds on Rix Group’s existing portfolio of holiday home and lodge manufacturing businesses, which includes another Hull-based company, Victory Leisure Homes, and Northamptonshire-based luxury brand Prestige.
Following the acquisition, Atlas Leisure will be integrated into the group, before the three brands are aligned, with the aim of providing a more comprehensive range of products serving the various levels of the holiday home and lodge market.
Rix Group Managing Director James Doyle said that Atlas Leisure had been “a real Hull success story”, with “a significant market share” and a “huge number of faithful followers”.
He continued: "Because of this, we wanted to bring the brand back to life and align the quality to that of our other brands – Victory Leisure Homes and Prestige.”
"We feel by reinvigorating the Atlas brand it will sit perfectly alongside our existing holiday home and lodge portfolio, offering the market the widest choice of products available from a single manufacturer."
According to Doyle, the deal will further boost Rix's standing in the UK leisure home dealer network, saying the group had “already had very positive discussions with dealers who are excited about the return of Atlas” and that the brand was "very familiar to their customers and as such, is in demand.”
He added: "Combine this with the design innovation and quality Victory Leisure Homes and Prestige are known for, and we believe we will be able to capture significant market share thanks to this strategic acquisition."
Read about the key considerations for buyers acquiring intellectual property assets
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