Thu, 01 Sep 2016 | BUSINESS SALE
Kettle Foods, maker of Europe’s favourite premium crisp, KETTLE® Chips, has completed the acquisition of Metcalfe’s skinny Ltd, by acquiring the remaining 74% of their business to become full owners of the brand.
Kettle Foods had initially acquired a 26% stake in the business in January this year.
Metcalfe’s skinny popcorn® is the UK’s leading premium popcorn brand which also incorporates a fast growing range of corn and rice cake products.
The UK Popcorn market is one of the most exciting categories within the UK snacks market, growing by 45% over the last 2 years*, and is set to grow further as consumers increasingly seek out lighter snacking options. The addition of leading premium popcorn brand, Metcalfe’s skinny popcorn®, to the UK’s leading premium crisp brand, KETTLE® Chips, reflects the ambition of the Kettle Foods business to evolve into a more widely based premium snacking leader and further extends the Company’s better-for-you strategy.
Ashley Hicks, Managing Director of Kettle Foods, commented ‘We are delighted to acquire Metcalfe’s skinny popcorn®, which is an incredibly innovative premium brand and which has built such a strong foundation in the UK market. We now have the opportunity to extend the brand’s success story with further innovation and brand development, and as a result drive even stronger growth in this exciting category’.
Julian Metcalfe and Robert Jakobi, previous co-owners of Metcalfe’s skinny commented ‘We are very excited about the opportunity for the Metcalfe’s skinny popcorn® brand to expand with the support and expertise of the Kettle Foods organisation. This is a unique opportunity to bring the best brains in snacking together under one roof to truly give Metcalfe’s skinny the international opportunity it deserves. This is a positive step on many levels that we know will not only showcase the brand’s potential but will benefit our customers in the long term too.’
A specialist civil engineering firm best known for its expertise in weighbridge pit installation, associated weighbridge infrastructure services and groundwork services.
The business was established and considerably improved by the present owner more than 12 years ago and is being reluctantly sold as the owner wants to take some time out after the demands of the past few years.
LEASEHOLD
This well-regarded and relocatable Consultancy & Investment business has now come to the open market.
26
|
Apr
|
Kent-based scientific consultancy sold to US firm | BUSINESS SALE
A4P Consulting Limited, a scientific consultancy company hea...
25
|
Apr
|
Ambulance services provider acquired in pre-pack deal | BUSINESS SALE
Elite Emergency Medical Services Ltd (Elite EMS), an ambulan...
25
|
Apr
|
Tile business old to management team by Norcros | MBO/MBI
Johnson Tiles UK, a tile business based in Stoke-on-Trent, h...
Business Sale Report is your complete solution to finding great acquisition opportunities.
Join today to receive:
All this and much more, including the latest M&A news and exclusive resources
Please choose your settings for this site below. For more information please read our Cookie Policy
These cookies are necessary for our website to function properly and provide you with access to all features.
These are analytics cookies that help us to improve the way our website works.
These are used to improve the functional performance of the website and make it easier for you to use.