Kettle Foods takes full ownership of leading premium snack brand, Metcalfe’s Skinny

Thu, 01 Sep 2016 | BUSINESS SALE

Kettle Foods, maker of Europe’s favourite premium crisp, KETTLE® Chips, has completed the acquisition of Metcalfe’s skinny Ltd, by acquiring the remaining 74% of their business to become full owners of the brand.
Kettle Foods had initially acquired a 26% stake in the business in January this year.
Metcalfe’s skinny popcorn® is the UK’s leading premium popcorn brand which also incorporates a fast growing range of corn and rice cake products.

The UK Popcorn market is one of the most exciting categories within the UK snacks market, growing by 45% over the last 2 years*, and is set to grow further as consumers increasingly seek out lighter snacking options. The addition of leading premium popcorn brand, Metcalfe’s skinny popcorn®, to the UK’s leading premium crisp brand, KETTLE® Chips, reflects the ambition of the Kettle Foods business to evolve into a more widely based premium snacking leader and further extends the Company’s better-for-you strategy.

Ashley Hicks, Managing Director of Kettle Foods, commented ‘We are delighted to acquire Metcalfe’s skinny popcorn®, which is an incredibly innovative premium brand and which has built such a strong foundation in the UK market. We now have the opportunity to extend the brand’s success story with further innovation and brand development, and as a result drive even stronger growth in this exciting category’.

Julian Metcalfe and Robert Jakobi, previous co-owners of Metcalfe’s skinny commented ‘We are very excited about the opportunity for the Metcalfe’s skinny popcorn® brand to expand with the support and expertise of the Kettle Foods organisation. This is a unique opportunity to bring the best brains in snacking together under one roof to truly give Metcalfe’s skinny the international opportunity it deserves. This is a positive step on many levels that we know will not only showcase the brand’s potential but will benefit our customers in the long term too.’


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