Thu, 01 Sep 2016 | BUSINESS SALE
Kettle Foods, maker of Europe’s favourite premium crisp, KETTLE® Chips, has completed the acquisition of Metcalfe’s skinny Ltd, by acquiring the remaining 74% of their business to become full owners of the brand.
Kettle Foods had initially acquired a 26% stake in the business in January this year.
Metcalfe’s skinny popcorn® is the UK’s leading premium popcorn brand which also incorporates a fast growing range of corn and rice cake products.
The UK Popcorn market is one of the most exciting categories within the UK snacks market, growing by 45% over the last 2 years*, and is set to grow further as consumers increasingly seek out lighter snacking options. The addition of leading premium popcorn brand, Metcalfe’s skinny popcorn®, to the UK’s leading premium crisp brand, KETTLE® Chips, reflects the ambition of the Kettle Foods business to evolve into a more widely based premium snacking leader and further extends the Company’s better-for-you strategy.
Ashley Hicks, Managing Director of Kettle Foods, commented ‘We are delighted to acquire Metcalfe’s skinny popcorn®, which is an incredibly innovative premium brand and which has built such a strong foundation in the UK market. We now have the opportunity to extend the brand’s success story with further innovation and brand development, and as a result drive even stronger growth in this exciting category’.
Julian Metcalfe and Robert Jakobi, previous co-owners of Metcalfe’s skinny commented ‘We are very excited about the opportunity for the Metcalfe’s skinny popcorn® brand to expand with the support and expertise of the Kettle Foods organisation. This is a unique opportunity to bring the best brains in snacking together under one roof to truly give Metcalfe’s skinny the international opportunity it deserves. This is a positive step on many levels that we know will not only showcase the brand’s potential but will benefit our customers in the long term too.’
Hand built in their workshop in Oxfordshire and delivered to enthusiasts and collectors all over the world, this is a fantastic and very rare opportunity to take on a truly iconic brand and develop the business to bring out the full potential that br...
RELOCATABLE
Offers a comprehensive employment process to ensure all candidates are qualified and meet the required safety and licence checks. Offers invited.
LEASEHOLD
Provides a range of specialist consultancy through planning, training and exercising, with a focus on crisis management and business resilience and continuity. Offers invited.
LEASEHOLD
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