BSR
BSR
  • Home
  • Distressed Businesses
    • All Distressed Businessess
    • Administrations
    • Liquidations
    • Winding Up
    • Insolvency Advice  New
  • Buy a Business
    • All Businesses for Sale
    • Find a Business for Sale
    • Raising Business Finance
    • Buyer Acquisition Service   New
    • Escrow Service   New
  • Sell a Business
    • Sell Your Business
    • Seller Accounts
    • Need Help Selling?
    • Help With Finance New
    • Business Valuation
    • Business Wanted Adverts
  • Insights & News
    • View All News
    • View All Insights
  • Off-market
    • Source deals
  • Log In
  • Join Now
Join now
11111111

Home / News / Nestlé acquires recipe kit firm SimplyCook

Nestlé acquires recipe kit firm SimplyCook

Wed, 24 Feb 2021 | BUSINESS SALE

Nestlé acquires recipe kit firm SimplyCook

Nestlé has strengthened its position in the e-commerce market after agreeing a deal to acquire UK-based recipe kit company SimplyCook for an undisclosed sum. Stefano Agostini, Nestlé UK & Ireland CEO, said the acquisition “underlines our focus on investing in businesses with attractive growth prospects and acting on current trends.”

The acquisition continues Nestlé's expansion into the meal and recipe kit delivery sector, which is among those to benefit from the overall boom in e-commerce during the COVID-19 pandemic. The SimplyCook deal follows Nestlé’s acquisition of a majority stake in another UK recipe kit firm, Mindful Chef, and its acquisition of US-based meal delivery company Freshly.

SimplyCook was founded in 2014 by CEO Oli Ashness and offers pre-portioned, letterbox-sized recipe kits accompanied by simple instructions. Since launching, the digital-first business says it has helped customers cook over 20 million recipes.

Following the acquisition, SimplyCook’s founding team will remain in place and it will continue to operate from its base in London, Nestlé will provide the company with expertise and operational support.

Stefano Agostini said: “I am delighted to welcome the SimplyCook team to Nestlé. We share an ambition to make cooking more accessible by offering delicious, nutritious and convenient solutions. This is an ideal partnership for both parties as Nestlé continues to transform its portfolio and SimplyCook accelerates its growth.”

Oli Ashness said: “At SimplyCook we’ve always been focused on our long-standing mission to bring joy to tens of millions of meal times around the world through fantastic flavour and our simple recipes.”

“The more we got talking to Nestlé the more we realised that our ambitions and vision for the business aligned with what Nestlé sees as the right path for the SimplyCook business. Nestlé’s experience, operational expertise, and international know-how gives us the opportunity to expand further in the UK and beyond, making cooking more accessible for millions more consumers in far less time than we previously imagined.”

“We already have a great team with a very diverse set of skills which will continue to run the business with the same entrepreneurial spirit and data-driven approach, putting the consumer at the centre of everything we do, and I look forward to seeing what the team can deliver going forward with some exciting doors now opened to us”.


Find businesses for sale here.

If you are looking for an exit, we can help!


Share this article



Latest Businesses for Sale

Chinese Takeaway
South East, UK

A long-established business which has been owned and operated by the owners for in excess of 12 years. The premises is well presented throughout, with quality fixtures, fittings and equipment included within the sale price.

Asking Price: Offers Invited
Turnover: £416,000

FREEHOLD


Greek Food Delivery Business
Shoreditch, London, UK

Greek food delivery business based in the busiest part of London. The business is operating for more than 3 years and serving bar customers, the worker's lunch with a kiosk facing the street, and also delivery platforms (Deliveroo, Uber Eats, and Ju...

Asking Price: £300,000
Turnover: £600,000

LEASEHOLD


International at-home Chef Experience
UK Wide

A technology focussed company, operating an international private chef service where it provides its clients with restaurant quality experiences at affordable prices in the comfort of their own homes or holiday accommodation. As an innovative oper...

Asking Price: Offers Invited
Turnover: £3,000,000

LEASEHOLD



View more businesses for sale

News Search

Latest News

 
30
 
Jan
 

Bakery manufacturer acquired at 6.3x underlying earnings | BUSINESS SALE

Bakery firm Lees Foods has been acquired by listed bakery bu...

 
30
 
Jan
 

“Unique” intellectual property for sale as disability equipment firm enters by liquidation | ADMINISTRATION

The assets and intellectual property of disability equipment...

 
27
 
Jan
 

Administrators to sell assets as office furniture maker collapses | ADMINISTRATION

Bluespot Furniture, a West Yorkshire-based furniture manufac...

Free guide: 10 Biggest Buyer Mistakes

Sign up to receive our acquisition alert emails to get your FREE guide

Email


Related News

 
03
 
Feb
 

UK F&B merger and acquisitions activity at its highest since 2010 | BUSINESS SALE

A new report has revealed that mergers and acquisitions acti...

Want access to the latest businesses for sale?

Business Sale Report is your complete solution to finding great acquisition opportunities.

Join today to receive:

  • Comprehensive range of businesses for sale
  • Make direct contact with business sellers or their intermediaries
  • Access to all UK administrations, liquidations and winding-up petitions
  • Daily email alerts for the latest businesses for sale & distressed notifications
  • Business Sale Report publication posted to you every month
  • Advertise your acquisition requirements on our "business wanted" section

All this and much more, including the latest M&A news and exclusive resources

Become a Member

News Categories

  • - Business Sale
  • - Division Sale
  • - Administration
  • - MBO/MBI
  • - Merger
  • - Commercial Property

View all news

logo
Our Services Distressed Businesses
  • Businesses for Sale
  • Distressed Companies
  • List a Business
  • Help with Finance
  • Buyer Acquisition Service
  • Small Businesses for Sale
Company Buy a Business
  • About BSR
  • Insights
  • News
  • FAQs
  • Reviews
Get In Touch
020 8875 0200
[email protected]
167 Oakhill Road, London, SW15 2QW
Working hours: Mon-Fri, 9am - 5:30pm
About BSR
Business Sale Report is the UK's leading
independent business for sale & distressed business listing service.
Established in 1995, BSR offers an up-to-the-minute, comprehensive overview of businesses for sale, latest distressed business listings and daily acquisition news.
Subscribe

Subscribe to our newsletter to receive news about the latest businesses for sale.

  • Terms
  • Privacy
  • linkedin
  • facebook
  • twitter
© 1995-2023. Business Sale Report Ltd. All rights reserved. www.business-sale.com.