Fri, 05 Sep 2025 | BUSINESS SALE
Pet food manufacturer Pets Choice has acquired a number of premium pet food brands out of administration. East Midlands-based Kennelpak Limited fell into administration in July 2025, with Kerry Bailey and Mark Thornton of BDO LLP appointed as joint administrators.
Pets Choice, the manufacturer of brands including Webbox, Felight, Tasty Bone and Bob Martin, has now acquired the Breederpack, Kennelboy, Kennelmaid, Duchess and Dylan from the joint administrators.
The company plans to use the acquisition as an opportunity to grow its share in the premium sector. Pets Choice supplies products in a variety of formats to partners across the pet specialty, veterinary, independent retail and e-commerce sectors.
Commenting on the acquisition, Pets Choice Chief Executive Tony Raeburn said: "It is obviously sad that Kennelpak recently went into administration, however I am delighted that we have rescued a number of established Pet Trade brands which we will be immediately reviewing, and we will be looking to resurrect key products ASAP.”
"We will be contacting customers soon and look forward to welcoming new customers to Pets Choice, as well as being able to offer these brands to our extensive and loyal customer base, helping us to further consolidate our position as a leader in the pet care industry."
Kennelpak, which had been backed by private equity firm Endless since 2017, was founded in 1974 and specialised in the wholesale, manufacture and distribution of pet products, including food, care items and accessories.
The company was described by joint administrator Kerry Bailey as “a well-established operator within the pet food sector” and recorded turnover of £37.2 million in the year to March 31 2024, up from around £34 million a year earlier.
However, £16.4 million of this was attributable to the company’s retail division, Pets & Friends, which was sold off by Endless in 2024. Pets & Friends comprised 19 stores and 17 grooming salons.
Upon their appointment, the joint administrators secured a pre-pack sale of the Yakkers dog chew brand and associated assets to Asisi Pet Care, saving two roles, but 51 jobs were lost across the wider group.
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