Fri, 02 Feb 2024 | BUSINESS SALE
UK property information platform HomeViews Platform has been acquired by online real estate giant Rightmove in a deal valued at £8 million. HomeViews Platform provides a community of verified resident reviews of property developments, with the platform having a particular focus on the build-to-rent (BTR) market.
HomeViews’ data platform HomeViews Pro is used by operators in the BTR industry to help them better understand the experiences of residents, as well as wider trends affecting the sector. Post-acquisition, HomeViews CEO Rory Cramer will continue to lead the team.
The deal, which comes amid growing M&A activity in the UK’s residential property sector, reflects Rightmove’s strategy of quickly moving to acquire companies that pose competition in its key markets, with HomeViews claiming to be the largest community of its kind in the UK market.
Rightmove CEO Johan Svanstrom commented: "The HomeViews team has built an impressive platform that gives consumers additional useful information to make decisions. It also provides valuable feedback for industry operators, especially in the build to rent sector, which is an exciting and fast-growing segment of the UK property market.”
"This acquisition provides Rightmove with yet another opportunity to further enrich our market-leading property information set for UK consumers and to create new and effective relationship tools for our build to rent operator partners. We're very excited to have Rory and the entire HomeViews team onboard."
HomeViews CEO Rory Cramer added that joining Rightmove provided the company with “a brilliant opportunity to expand our services for our partners and other stakeholders.”
He continued: “Rightmove's brand leadership, its ongoing digital and product innovation, and the breadth and depth of its reach across the UK property market make this a fantastic combination.”
Find out more about the various trends driving growing M&A activity in the UK's residential property sector
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