Tyre firm sale completes founder’s ‘legacy’

Tue, 17 May 2016 | BUSINESS SALE

A respected Swindon-based tyre and exhaust filter company has been sold to a national firm, in line with the late founder’s wishes.

Bell Silencer Services, which was founded in 1977 by engineer Ron Bell, has been sold to national tyre firm Micheldever for an undisclosed fee. The sale took around four months to complete and has fulfilled the “family legacy”, according to the founder’s widow.

Mr Bell’s wife Christine said: “When my husband started considering retirement, it was always his aspiration to sell it to Micheldever, so this sale represents the conclusion of a family legacy for us.

“We are now looking forward to seeing the company grow as part a bigger national group.”

The independent tyre and exhaust filter company Bell Silencer Services became well-known for excellent craftsmanship, and fitted equipment for sport cars such as those made by Ferrari and Aston Martin, as well as more ‘everyday’ vehicles.

The sale, which was handled by corporate finance specialists Watersheds, represents yet another acquisition for Micheldever, which has gone from a part-time venture started in 1972 to become the largest independent tyre supplier in the country. Micheldever currently sells around 6 million tyres a year — a 20 per cent slice of the entire UK market.

Jessica Painter, a partner at Watersheds, said of the deal: “The negotiations were concluded swiftly and efficiently and all parties involved were delighted with the outcome.

“The name of the company will be retained and the sale will also see more direct resources being invested into growing the business, cementing its future in high-quality service and high-performance product range.”

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