Weetabix to be sold for £1.4bn

Tue, 18 Apr 2017 | BUSINESS SALE

Weetabix, the largest producer of breakfast cereals in the UK, is to be bought by US firm Post Holdings for $1.8bn (£1.4bn) after failing to crack the Chinese market.

The firm’s owners, China’s Bright Food, put the company up for sale in January after appointing Goldman Sachs to find a buyer.

Bright Food took a 60 per cent stake in Weetabix in 2012 and tried to launch the cereal brand in China, but, despite doubling sales there in 2016, it has struggled to make a real success of it, with the UK remaining its largest market.

Established in 1932, Weetabix was family-owned until 2004 when it was bought by Lion Capital, the private equity firm.

Weetabix, which has a production centre in Northamptonshire, exports to more than 80 countries and employs around 1,800 people.

St Louis, Missouri-headquartered Post Holdings is one of the largest cereal makers in the US. Its brands include Great Grains and Golden Crisp.

Weetabix said its £1.4 billion valuation reflects the “international strength” of its brand.

“Today’s deal is great news for the team at Weetabix and all those who love our brands,” said Giles Turrell, CEO of Weetabix Food Company.

“The past five years have seen us increase our branded sales at home and overseas. Post is a leader within its markets and shares our commitment to providing great tasting nutritious products for the whole family. I’m confident they will help us open doors for continued expansion.”

Find food businesses for sale.

You can subscribe to the Business Sale Report here


Share this article



Latest Businesses for Sale

Luxury Kennels & Cattery
Yorkshire and the Humber, UK

Luxury kennels and cattery with professional grooming parlour (licensed for 142 dogs and 26 cats) in Peterborough for Sale. An opportunity to acquire this luxury kennels and cattery with stunning spacious four bedroom detached residence which must be...

Asking Price: £1,500,000
Turnover: £522,542

LEASEHOLD


Haulage Business
South Wales, Wales, UK

The business has been established for a number of years and has been owned and operated by the founder since that date. Offers invited.

Asking Price: £850,000
Turnover: £2,595,443

FREEHOLD


Bar & Function Room
Ilkley, Yorkshire and the Humber, UK

Situated in the heart of Ilkley town centre just off the busy Brook Street. The yard is a stylish bar offering a wide range of drinks, good, quality food, music with varied DJ’s and live artists all encompassed in an interesting layout. Offers invite...

Asking Price: £775,000
Turnover: £600,000

FREEHOLD



View more businesses for sale

News Search

Latest News

 
22
 
Mar
 

Scunthorpe nightclub up for sale | BUSINESS SALE

A former nightclub based in Scunthorpe has been put up for s...

 
21
 
Mar
 

Kent Logistics provider completes a successful acquisition | BUSINESS SALE

A Kent-based personalised logistics provider, backed by Livi...

 
20
 
Mar
 

Warrington construction company enters administration | ADMINISTRATION

A prominent construction business headquartered in Orford Gr...

Free guide: 10 Biggest Buyer Mistakes

Sign up to receive our acquisition alert emails to get your FREE guide

Email


Related News

 
23
 
Jan
 

Suitors lining up for a bowl of Weetabix - reports | BUSINESS SALE

An Italian pasta firm, a joint-venture between some of the w...

 
29
 
Jun
 

Moonpig owner in business sale rumours | BUSINESS SALE

A number of private equity firms are thought to be circling ...

 
03
 
May
 

Fat Face and PizzaExpress businesses mull sales | BUSINESS SALE

Reports from The Guardian have indicated that the private eq...

Want access to the latest businesses for sale?

Business Sale Report is your complete solution to finding great acquisition opportunities.

Join today to receive:

  • Comprehensive range of businesses for sale
  • Make direct contact with business sellers or their intermediaries
  • Access to all UK administrations, liquidations and winding-up petitions
  • Daily email alerts for the latest businesses for sale & distressed notifications
  • Business Sale Report publication posted to you every month
  • Advertise your acquisition requirements on our "business wanted" section

All this and much more, including the latest M&A news and exclusive resources