Customer reviews specialist Feefo completes MBO

Tue, 20 Nov 2018 | MBO/MBI



A company that provides a platform for customer reviews and insights has completed an MBO deal, representing "the next chapter for the brand, initiating even more growth and innovation".

The MBO was led by Chief Revenue Officer Matt West and backed by private equity firm Vespa Capital. Following the buyout, founders Andrew Mabbut and Matt Eames have sold their shares and left the company.

Mabbutt said: “Being a founder and part of the team and journey that has witnessed Feefo develop into a superior customer experience technology business has been brilliant.

“The buyout represents the next chapter for the brand, initiating even more growth and innovation. Feefo is a great business run by ambitious people and will no doubt continue to do amazing things.”

Founded in 2010, Feefo became a Google Partner earlier this year. The company provides corporate clients with an ‘easier and faster’ route to customer insights and trends; while its machine learning-based ‘Smart Themes’ and ‘Performance Profiling’ solutions to assist customers with finding the information they are in need of.

West said: “This deal is an important and significant milestone for Feefo, which is fast becoming one of the most disruptive and forward-thinking technology brands.

“This new investment will fuel our ambitious programme of enterprise-level expansion, while enabling further innovation within our market-leading data analytics and artificial intelligence capabilities.

“The continued evolution of our technology as a comprehensive customer experience management platform is enabling brands to make smarter business decisions every day.”

West will take over with CFO Richard Sawney, Technical Director Paul Greatbatch, Director of Customer Success Steph Heasman and US VP of Sales and Operations James Winn.

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