Tue, 01 Oct 2019 | MERGER
Three property developers – Anthology, PegasusLife and Renaissance Retirement – have announced their decision to merge to become one large company under the name Lifestory.
The new company will operate across three regions with the aim of building new homes across all areas. All three businesses will be involved in the development in the three regions, through the use of their existing and experienced teams.
Chief executive of PegasusLife, Mark Dickinson, will take on the position of chief executive of Lifestory, with three other regional managers reporting directly to him.
Marc Evans, presently the chief operating officer at PegasusLife Group, will oversee the South and South West region. Mike Gill, who is the regional development director at PegasusLife Group, will lead the North and Midlands, whilst the managing director of Anthology, Steve Bangs, takes on the London and South East region.
Dickinson said: “We have created Lifestory to bring together three strong customer facing brands that will deliver on our goal to transform customer experience when buying a new home, whatever stage of life our customers are at.
“This is an exciting new venture for Anthology, PegasusLife and Renaissance Retirement as each company brings a range of strengths to the combined business, but at the core is a commitment to providing outstanding customer experience.
“The collective portfolio currently amounts to some 50 projects and with the launch of Lifestory, we have ambitious growth plans to double this within a three-year period. Our refreshed and united approach sets us in a strong and unique position to successfully achieve these targets.”
The deal and Lifestory will be financial backed by Oaktree Capital Management.
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