How is IP affecting M&A deals?Clifford Chance’s new ‘A Global Shift’ report, which looks at the changing M&A landscape in 2019, highlights the impact IP is currently having on the M&A space. The international law firm, specialising in M&A, claims that IP is being used to drive deals in various ways, whether it be to increase deal values, adjust deal preferences or influence transactions.
Case StudyAn example of a UK organisation realising the potential and value of its IP in the current business and technological climate is BBC Studios. BBC Studios creates TV programmes and feature films and sells content globally just as any other creative studio does. However, it has recently began to operate as a producer and distributor, which promotes its products through an annual ‘Showcase’ event.
How to exploit your own IP to maximise deal valueIt’s not just household names like the BBC realising the potential of their IP, smaller businesses are growing wise to the changing attitudes towards this non-tangible asset. But how do you, as a seller, successfully use your IP to drive deal value way beyond what you may have thought possible?
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