The changing face of marketing
Up until fairly recently, marketing agencies have generally specialised in one or two areas of marketing. Agencies traditionally offered either well-established marketing services such as PR or earned-media marketing, or they were one of a newer breed of agency specialising in digital approaches, often involving data analytics, or content and social marketing services, for example. Fast-forward to 2019 and the M&A market is full of deals involving the coming together of traditional and non-traditional forms of marketing, creating agencies that can offer a more holistic service for demanding clients.Notable deals
In the UK there have been several deals involving marketing agencies buying up other agencies that enable them to offer new capabilities to their customers. And the majority involve more traditional marketing agencies acquiring those with digital capabilities, which can enhance their non-traditional offering.Opportunities for agencies looking to buy or sell
In the above acquisition, Grandesign’s chief executive officer, Aaron Gaeir, said the business was founded with the intention of one day finding a suitable buyer. The exit strategy was clear from the outset and in the current climate, the right buyer wasn’t too hard to find.This unique business excels in the import and distribution of hairpieces across diverse sales channels, boasting a vast product range designed to look natural for all customer segments. With strong supplier relationships and a multifaceted sales stra...
This established business is a leading provider of customised boiler analysis systems, boasting strong, long-term relationships with prestigious clients in the power, refinery, and defence sectors. With a talented team and a solid presence in interna...
This business offers a strategic position as a UK agent for a renowned recycling machinery manufacturer, serving a robust client base that includes international blue-chip organisations. With opportunities for expansion into new sectors and a fully r...
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